top of page


Our customized pre-listing plan will help sell your home faster and for more money.



We will walk through the space with you to identify small changes we can make to maximize value.



Our detailed proposal will outline the services and items we suggest for you to invest in and how we will transform your home. With Concierge, Compass can cover the cost for improvements for a $500 fee and no interest.

Our Pre-Listing Process



Our team will coordinate the entire process from ordering to coordinating vendors to putting the final decor touches.



Our photography is shot by top photographers and each and every shot is personally choreographed by us.



From targeted digital campaigns to best-in-class virtual staging and renderings, we showcase your listing expertly.



Our pricing is based on up-to-the minute market data and extensive comparable analysis, all informed by our years of experience, so we never over-promise and under-deliver.



As soon as your listing goes live, it is syndicated to over 100 online listing platforms and 9 live sites, and it is featured on, the go-to destination for consumers looking to buy or sell a home with more web traffic than any other brokerage. 

Our Post-Launch Process



Your sale is our priority, and every prospective buyer receives immediate attention to their inquiries.  We will send you updates and feedback as we receive it as well in weekly reports. 



A former litigator, Isil is a fierce advocate for our clients in every transaction. She maneuvers through the most challenging negotiations and has an eye for even the most minute details — which ultimately can make or break a deal.



We drive the transaction to closing by helping you put together an experienced team and coordinating all all parties to closing. Our experience allows us to navigate any bumps in the road to ensure nothing derails your deal. 

Isil_202 Broome, 10F (3)_edited.jpg



Before and After
  • What are small improvements to prepare for sale?
    When listing your home for sale, it’s important to make design choices that are as widely appealing as possible, to ensure that prospective buyers feel comfortable and at home in the space. While a major renovation for the sake of appealing to more buyers is usually not a sensible investments, small tweaks can mean the difference between multiple offers and hoping for the buyer who can see past your personal choices. 1. Use Cool Paint Colors: Cool tones (blues, greys, greens) create a space that feels calm and quiet. Lighter shades in these family are also the best at reflecting (thus maximizing) light. 2. Furniture to Scale: Make sure your furniture is scaled to your home. This doesn't necessarily mean physically small items work better, it's all about the amount of visual space items take up relative to the amount of space. 3. Pinterest Worthy Vignettes: Use specific furniture and accent items to highlight the best features of each room – if you have a large corner window, or a particularly beautiful kitchen island, create a vignette that will to draw people’s attention to it. 4. Decluttering: Make sure there is “white space” in every room – clear surfaces, open space on shelves, etc. A room rarely looks good with every square inch filled. 5. Impactful Minimal Décor: Rather than filling every inch of wall space with random art, thing about wall decor as vignettes. Whether it is an oversized painting or a cohesive gallery wall, your art work should create an impact.
  • What is staging?
    Empty apartments, no matter how visually appealing, force potential buyers to use their imagination to come to a reasoned conclusion, rather than just react with emotion at the onset. While most of us think we are logical beings, the truth is emotion plays a huge role in many of the decisions we make, especially with something as personal as buying a home. Logic can re-affirm these emotional reactions, and presenting a beautiful “home” rather than an empty space can be a powerful marketing tool in selling a home. For empty apartments, this can mean full-scale (placement of actual furniture and decor) or virtual (digitally added) staging. Full-scale staging can be expensive and is usually reserved for larger, more expensive properties where the return on investment makes sense. For smaller apartments, even a minimal investment in staging can help prospective buyers get a better sense of scale since people tend to underestimate the size of an empty apartment. A more cost-effective option, and one we employ for many apartments and rentals, is virtual staging. Virtual staging cuts out the cost and hassle of full-scale staging by using advanced software to place items into the space digitally. While it is not quite the same as being in a space that is actually decorated to the nines, the first impression of the property — viewing the listing online — gives the buyer a glimpse into its potential, provides a sense of scale, and captures the imagination.
  • How are homes priced?
    While location and square footage are obvious factors, similarly-sized apartments in the same area can sell for vastly different prices, and it often comes down to a handful of both physical and intangible factors. Take a look at the top five physical attributes that affect the value of a property: Part 1: The Physical Space 1.) Layout Almost as important as overall square footage is how that square footage is distributed within an apartment. 2.) Windows, Walls, & Floors No, we’re not talking about the actual windows and floors, but rather views, exposures, light, and ceiling height which affect the overall feel and, therefore, desirability of an apartment. While there is no precise formula, again, it comes down to nuance. 3.) Condition Renovation value is based more on overall condition than specific finishes or features — i.e. what matters most is whether a home is in mint, good, fair or poor (think estate) condition. That said, very specific finishes or style of renovation, even if costly or recently done, will not add the same value as one that appeals to a broad audience. 4.) Outdoor Space Not all outdoor space is created equal. A balcony is worth less than a terrace, deck, or yard. 5.) Building Age & Period Details Everyone knows that pre-war charm sells — high ceilings, original woodwork, crown mouldings, wood burning fireplaces are all at the top of many buyers lists — and, there are only so many pre-war buildings. However, not all buyers are in love with pre-war details. Some prefer floor-to-ceiling windows, brand new finishes, high-end amenities, and hi-tech offerings that are typically only available in new buildings. Watch more here: Part 2: Beyond The Physical 1.) Monthlies There is a broad range for what is considered normal or “acceptable” for the monthly carrying cost on an apartment (common charges, taxes, and/or maintenance). A monthly that is above or below the “acceptable” range can have a massive effect on sale price. 2.) Required Down Payment Amount A typical down payment for NYC co-ops is 20-25% of the purchase price, but it is not unheard of for some buildings to require a 40-60% down payment. A high minimum down payment will reduce the pool of potential purchasers and might negatively affect sale value, especially in areas where a higher minimum is less common. 3.) Service Level Amenities don't just mean high-end features like a roof deck, pool, or fancy new gym -- equally important are things like doorman service, a live-in super, elevators, a laundry room, storage bins, bike storage, etc. There are certain kinds of amenities, especially elevators and laundry, that matter a great deal to most buyers, and therefore will affect price. 4.) Building Policies Of course, every building is going to have its own policies or rules. But if a building’s policies are especially restrictive or severe, potential buyers may be deterred. 5.) Building's Financial Health Buildings with a history of hefty assessments, or sudden large increases in monthly charges, will usually be a red flag to prospective buyers, as they can indicate disorganization or poor budgeting on the part of the management company or Board. Whether you live in your home for 5 or 35 years, these considerations should factor into your bottom line both in terms of your monthly outlay and what to expect when it comes time for resale. Home values depend on much more than what meets the eye, so it’s important to have a complete picture before committing to such a significant investment. Watch more here:
  • What are my estimated closing costs?

Frequently Asked Questions




“I've worked with Isil on a number of real estate transactions. Our first time working together was a complicated transaction involving the rental and subsequent sale of my apartment. We received an excellent price very quickly. Isil is meticulously thorough, professional, and detail-oriented, as well as sensitive to the needs of all parties involved. We're currently working together again on the purchase of my next apartment.”

Ed, repeat seller of Hamilton Heights and BedStuy Condo

bottom of page